ABOUT ME
Meet The Coach
I'm Jonathan Griffiths BSc, founder of Carnivore Muscle. I'm not just a coach—I'm a disabled competitive bodybuilder living with CRPS, autism, chronic fatigue syndrome, and spinal disease. I use these challenges as fuel to teach others how to reclaim their bodies, minds, and strength through the most radical yet effective dietary and training protocol in existence: the carnivore approach.
After 16 years in the trenches and a degree in Human Nutrition, I created Carnivore Muscle as a home for anyone who's tired of mainstream nonsense. My mission is simple: to help you shred fat, build muscle, and optimise your health without gimmicks, guesswork, or generic plans.
I've spent years testing the science on myself, and I’ve distilled everything I’ve learned into highly effective, personalised plans that adapt to your goals, health needs, and lifestyle.
Whether you’re managing chronic illness, prepping for a show, or just trying to reclaim your vitality—I’ve got you.
I’ve been honoured to collaborate with and be endorsed by giants in the carnivore and metabolic health space including Dr Anthony Chaffee, Professor Bart Kay, Coach Stephen Thomas, Richard Smith, Harry Serpanos and many others. My YouTube channel hosts over 800 evidence-based videos and is home to the world’s top-rated live Carnivore Q&A show: Carnivore Team GB.
I take a brutally honest approach to coaching, because you deserve results, not fluff. Everything I offer—from my ebooks like Carnivore Muscle Blueprint, to my training and nutrition plans—comes from lived experience, clinical knowledge, and thousands of hours of consultation with real people across the world.
This isn’t just another diet brand. This is where meat meets muscle, and pain becomes purpose.
Join me and let’s build something extraordinary together.
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