Build Muscle. Strip Fat. Meat-First.
A calm, practical guide to changing your body composition on a low-carb, meat-first diet, without starving.
The whole approach comes down to one simple model: protein is the floor, fat is the dial, and carbs stay incidental. Set your protein, then turn fat up or down to cut, build or hold steady. The book explains the reasoning behind each step and turns it into plans you can follow from your first week.
What's inside
49 chapters across 14 parts, each ending with Key Takeaways so you can revisit the essentials fast
Cut, bulk and maintenance protocols, with sample days and four-week walk-throughs
Hormones, electrolytes, health markers, training, travel and the female athlete's cycle
A 7-day starter plan, plus a butcher and shopping list
Cheat sheets, a glossary, an FAQ and a full reference list
Who it's for
Lifters and meat-first eaters who want a clear, structured way to build muscle and lose fat, from setting up your first week to planning a full cut or bulk.
What you get
Instant PDF download after checkout
198 pages, readable on phone, tablet or computer
Digital product, no shipping
About the author
Written by Jonathan Griffiths BSc: professional bodybuilder with a degree in Human Nutrition, PCA and IBFA British Finals competitor, and 16 years of coaching experience. Creator of Carnivore Muscle (1,000+ YouTube videos), endorsed by names across the carnivore space including Dr Anthony Chaffee and Professor Bart Kay.
What clients say
"It has been 6 months and my results are fantastic." Kimberly Russell, coaching client
"He explains things clearly and is happy to answer any and all questions." Lorna H, coaching client
Educational reading, not medical advice.